Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542 7930

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Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542 7930

  • Home
  • Strategy/Branding
  • Performance-Based MKTG
  • Media/Influencers
  • DTC Subscription Client
  • CX (Customer Exp.) Client
  • Digital Health/IoT Client
  • Awards
  • Validations
  • Resume

Resume

Michael E. Donner

+1 (561) 542 7930

mdonner@eCommerceDigitalCMO.com

#eCommerceDigitalCMO

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Results-driven, eCommerce growth and full-stack marketing leader and digital executive for B2C and B2B companies – start-up to global – with considerable expertise in: retail, eCommerce, consumer products and high-tech. Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, eCommerce, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.


   

CORE COMPETENCIES

  

  • Reinvigorate strategy, build tactical sales, data-driven demand generation/customer acquisition, customer experience and performance-based growth marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Select and implement marketing technology


  • Recruit, train, mentor, lead and motivate staff


  • Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks

 

  • Manage sales channels, ad/promotional programs and strategies for Amazon and Walmart marketplaces


  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Launch data-driven digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)

 

  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU    

ECOMMERCE & DIGITAL EXPERIENCE:

Competitive Marketing Advantage   

Client Chief Marketing and Digital Officer
2022 -

Full-service growth marketing, digital demand generation/customer acquisition and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements for various B2C and B2B companies




Thrivelab


Chief Marketing and Digital Officer
2022 -


Privately held, (pre-series A), DTC eCommerce: men’s and women’s hormone and testosterone replacement therapy subscription service

    

  • Rebuilt/launched/managed eCommerce sales, performance marketing, advertising, affiliates, creative services, digital and retention
  • Reduced cost per lead from $38.50 to $6.80 
  • Increased patient subscriptions 111% Q/Q, reduced CAC by 133% and increased lead volume and quality by 250% with full-stack, data-driven, performance marketing
  • Overhauled and launched new messaging and value-proposition; new optimized product offering; and SEO optimized website in 45 days 
  • Created new online, touch-free, AI sales conversion model reducing time-to-onboard patients from 3 weeks to 72 hours


  

Zyter


Chief Marketing Officer      

2020 - 2022


Privately held, Telehealth, home health/RPM, COVID-19 and IoT/smart technology SaaS subscription products 


  • Spearheaded strategic and tactical branding, digital, customer acquisition, customer engagement, customer experience and performance-based growth marketing resulting in more than 500+% customer and revenue growth YoY, with increases in engagement (105%) and social impressions (280%) YoY
  • Conceptualized, authored and executed weekly integrated data-driven digital demand generation campaigns averaging 16% conversions with a 65.8% increase in qualified web traffic YoY 
  • Launched in-house PR, analyst and awards outreach program resulting in winning 106 global awards in 2021 (no entry fees paid)
  • Designed and managed a marketing/sales infrastructure for lead nurturing, campaign/pipeline tracking and ROI analysis
  • Created strategy and tactical implementation, sales enablement, digital and PR promotions for product launches

Competitive Marketing Advantage   

Client Chief Marketing and Digital Officer
2014 – 2020

Full-service growth marketing, digital demand generation/customer acquisition and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements for the following B2C and B2B companies:

Experience.com

(FKA SocialSurvey)

Chief Marketing and Digital Officer


VC start-up, SaaS subscription, customer and employee experience and engagement, online reputation management platform


  • Rebuilt/launched/managed data-driven, performance-based marketing, digital, demand generation, inside sales operations/infrastructure and outreach
  • Designed/deployed/managed marketing/sales program for lead nurturing, campaign/pipeline tracking and ROI analysis
  • Created weekly data-driven demand generation campaigns resulting in 80% discovery calls, 50% demos and 20% conversions

J.ING Limited 


Chief Marketing and Digital Officer


DTC eCommerce & omnichannel retailer: Global women’s apparel, accessory, shoe and jewelry brand


  • Rebuilt/launched/managed global eCommerce sales, performance-based growth marketing, data-driven demand generation/customer acquisition, branding, creative, merchandising, digital and customer service
  • Created/launched new brand image, voice, message platform and customer loyalty program: J.ING Insider in four weeks
  • Transformed underperforming eCommerce site into profitable channel growing more than 100 percent MoM
  • Increased global site traffic 67%, product SKUs 45%, AOV 58% and digital marketing ROI 82%
  • Recruited/motivated/managed team of 10+ marketing, digital, creative, social, IT, development and customer support

Perry Ellis International 


Chief Digital Officer


US$875 million brick and mortar, DTC eCommerce and omnichannel retailer: 25+ apparel, accessory, shoe and fragrance brands:  
 

Men’s Brands: Farah, John Henry, Original Penguin, Perry Ellis, Savane 

 

Sport/Golf Brands: Ben Hogan, Callaway, Grand Slam, Jack Nicklaus, Nike Swim, PGA Tour


Women’s Brands: Jantzen Swimwear, Laundry By Shelli Segal, Peony & Me, Rafaella


Latin Brands: Cubavera, Havanera


  • Rebuilt and launched eCommerce strategy, operations, merchandising, digital, social media, marketing and performance-based demand generation/customer acquisition, resulting in first positive operating income in 14 months, double digit revenue, margin dollar, average order value and site traffic growth YoY, while reducing digital marketing expenses 17% 
  • Transformed customer service, order processing and packaging to improve customer engagement/satisfaction
  • Grew eCommerce revenue contribution 40% YoY to represent 14% of sales
  • Developed strategy and tactical launch of in-store and online loyalty program across all brands in four weeks
  • Developed daily merchandising, promos, data-driven demand generation and digital campaigns (48 assets/week per brand)
  • Oversaw all direct-to-consumer eCommerce websites and P&L, Amazon marketplace, selection and implementation of technologies, all social media channels, content, eCommerce growth marketing and digital media including:  pay-per-click, remarketing, retargeting, banner ads, Google shopping, affiliate and influencer marketing
  • Managed team of 34+ branding/marketing/creative, merchandising, digital, IT/development, customer service

  

Ingram Micro 


Executive Director, Global Cloud Leader


US$43 billion B2B eCommerce marketplace, SaaS subscription provider of cloud services/infrastructure/IoT

 

  • Directed strategy, tactical performance-based marketing and eCommerce data-driven demand generation in 26 countries for cloud division
  • Launched integrated growth marketing, eCommerce and digital marketing campaigns, events, product bundles and social engagement resulting in 157% reseller, 414% subscription and 398% seat growth YoY
  • Commercialized social, eCommerce and digital channels creating US$1M+ net new marketing margin
  • Crafted/launched new messaging, go-to-market strategy and sales support tools for five product acquisitions
  • Designed Marketing Hub to boost collaboration, generate net new margin and improve reseller/vendor engagement by centralizing global vendor brand, marketing, sales and content assets

MDLIVE 


SVP, Chief Marketing Officer


Prior to acquisition (NYSE: CI), a VC start-up, DTC & B2B eCommerce, SaaS subscription, Telehealth services provider with 10+ million members

  

  • Launched enhanced mobile app (iOS and Android) and customer engagement eCommerce growth marketing website  
  • Brokered and managed strategic marketing alliance with Walgreens to promote engagement and utilization
  • Grew registrations 42%, utilization 64% YoY after launching new eCommerce growth marketing and engagement initiatives 
  • Created weekly direct-to-consumer and B2B eCommerce data-driven, performance-based growth marketing demand generation/customer acquisition and engagement campaigns 
  • Designed, launched and authored interactive Marketing Hub with 275+ eCommerce growth marketing and engagement materials, ready-to-go campaigns and content for clients to customize and implement in their local markets 
  • Directed/managed P&L for in-house agency; produced 500+ eCommerce growth marketing and engagement  jobs per quarter

Dryver

(FKA BeMyDD)


EVP, Chief Marketing and Digital Officer


Angel-funded, DTC & B2B eCommerce, subscription ridesharing service in 76 cities in 31 states

  

  • Project managed design/build of mobile app (iOS and Android) and enhanced eCommerce growth marketing and customer experience website 
  • Launched joint eCommerce growth marketing and strategic partnerships with Total Wine & More, BevMo!, Ciroc and Jack Daniel's to promote engagement, expand brand awareness and drive eCommerce sales
  • Achieved 1,014% increase in new account sign-ups, 74% increase in web traffic and 38% increase in orders YoY
  • Launched new brand/go-to-market strategy in 30 days through social, digital, PR and data-driven demand generation/customer acquisition
  • Created performance-based demand generation/customer acquisition programs to boost conversion and engagement; increased January sales orders 33% and new account registrations 53% YoY in historically the slowest month 
  • Positioned company as a viable alternative to Uber and Lyft resulting in 700+ media and social placements
  • Designed, measured and optimized mobile customer acquisition strategy and funnel

Akamai Technologies  (NASDAQ: AKAM)

(FKA Prolexic Technologies)


SVP, Chief Marketing Officer, Prolexic  

2011 – 2014


Prolexic was a VC start-up, provider of subscription cloud-based perimeter cybersecurity services prior to acquisition 


  • Developed sales and performance-based growth marketing strategy, messaging, value proposition, brand and competitive differentiation
  • Spearheaded marketing and inside sales, driving rapid growth: US$14 to US$70 million revenue, 44 to 220 employees and 210 to 450 clients, culminating in US$370 million acquisition by Akamai (2,366% return for PE firm)
  • Hired as sole contributor; recruited, trained and managed 16-person global growth marketing and inside sales team
  • Launched data-driven demand generation programs in Arabic, Chinese, English, French, German, Japanese, Portuguese and Spanish
  • Initiated in-house PR/social media resulting in 800+ articles, 10+ analyst reports, 1,250+ blogs and 60,000+ social posts
  • Launched SEO initiative resulting in 24 keywords on first-page of Google in 2013, compared with zero in 2012
  • Generated 27,063 demand generation campaign registrations (1,265 deals) in 2013 vs. 6,222 in 2012 (232 deals)
  • Created 187 inside sales deals in 2013 (US$24 million) vs 61 in 2012 (US$6.2 million)
  • Created 80 direct response campaigns which generated 125 opportunities and US$16.28 million pipeline in 2013
  • Increased inbound leads from call center: 6,682 in 2013 vs 3,124 in 2012, generating a 27.3x ROI
  • Increased website visits: average 82,035/month in 2013 vs. 25,000/month in 2012
  • Optimized Google AdWords program: conversions 3,976 in 2013 vs. 1,069 in 2012, cost of conversions US$140.61 in 2013 vs. US$317.93 in 2012 and 144,349 clicks in 2013 vs. 70,701 in 2012

Tech Data (NYSE: SNX)


VP, Marketing Services & 

General Manager, TD Agency  

2010 - 2011


US$24 billion IT distributor with US$60+ million ad, event, eCommerce growth marketing, demand generation/customer acquisition agency


  • Led all new business account pitches, quarterly client reviews and client escalation issues
  • Managed US$60+ million division and P&L for 75+ person, full-service, advertising, eCommerce growth marketing, demand generation/customer acquisition agency with blue chip client list: Acer, Apple, Avaya, Cisco, EMC, HP, IBM, Lenovo, McAfee, Microsoft, Oracle, Sage, Sony, Symantec, Toshiba, VMWare and Xerox
  • Launched new value proposition (Connect, Engage and Deliver) with go-to-market strategy and the Market Discovery consulting program to help clients uncover additional value and opportunities to  grow revenues and global reach 
  • Expanded agency offerings to include SEO, SEM, social media, digital, closed-loop demand generation/customer acquisition eCommerce growth marketing and ROI tracking
  • Secured 104% revenue/profitability targets for agency and US$17.5 million in new business in first quarter of re-launch 

Additional eCommerce Growth Marketing Achievements:

Capgemini (CAP: EN Paris)

VP, Global Head, Demand Generation


Paris-based €7.7 billion provider of consulting, technology, eCommerce and outsourcing solutions 


  • Created/implemented strategy, business plan and managed tactical launch for eCommerce growth marketing and global demand generation/customer acquisition service center operated as a P&L by uniting 40 regional marketing groups and reducing global spend by €2.7 million in 12 months  
  • Launched/directed/managed global rollout of Google Enterprise Apps in 40 countries adding €1.3 billion to sales 
  • Launched NA BPO business in 30 days and successfully managed and served as key spokesperson in 70 media/analyst briefings


Saks Fifth Avenue (NYSE: SKS)

Sales and Marketing Program Associate


  • Launched back-to-school promos/strategic partnerships with targeted prep-schools to boost sales and store foot traffic resulting in highest sales per square foot in region
  • Ranked fourth highest producing store sales representative based on weekly sales metrics

Macy's (NYSE: M)

Sales and Marketing Program Associate


  • Launched back-to-school partnerships with targeted prep-schools to boost sales and store foot traffic 
  • Ranked fifth highest producing sales representative in north-eastern region based on hourly sales metrics



Education:



Babson College School of Management 

Wellesley, MA


Bachelor of Science (With Distinction) 

Dean’s List              


Majors: Marketing, Management and International Business


Awarded Sohopfungsbeitrag Preis – for the most creative contribution and innovative impact to Babson



Michael E Donner - eCommerce Digital CMO Resume (pdf)

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  • Home
  • Strategy/Branding
  • Performance-Based MKTG
  • Media/Influencers
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  • CX (Customer Exp.) Client
  • Digital Health/IoT Client
  • Awards
  • Validations
  • Resume

Michael E. Donner

mdonner@eCommerceDigitalCMO.com - #eCommerceDigitalCMO

+1 (561) 542 7930

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