Results-driven, eCommerce growth and full-stack marketing leader and digital executive for B2C and B2B companies – start-up to global – with considerable expertise in: retail, eCommerce, consumer products and high-tech. Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, eCommerce, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.
CORE COMPETENCIES
Competitive Marketing Advantage
Client Chief Marketing and Digital Officer
2022 -
Full-service growth marketing, digital demand generation/customer acquisition and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements for various B2C and B2B companies
Chief Marketing and Digital Officer
2022 -
Privately held, (pre-series A), DTC eCommerce: men’s and women’s hormone and testosterone replacement therapy subscription service
Chief Marketing Officer
2020 - 2022
Privately held, Telehealth, home health/RPM, COVID-19 and IoT/smart technology SaaS subscription products
Competitive Marketing Advantage
Client Chief Marketing and Digital Officer
2014 – 2020
Full-service growth marketing, digital demand generation/customer acquisition and eCommerce agency; providing interim CMOs and CDOs on 6-12-month on-site, exclusive engagements for the following B2C and B2B companies:
(FKA SocialSurvey)
Chief Marketing and Digital Officer
VC start-up, SaaS subscription, customer and employee experience and engagement, online reputation management platform
Chief Marketing and Digital Officer
DTC eCommerce & omnichannel retailer: Global women’s apparel, accessory, shoe and jewelry brand
Chief Digital Officer
US$875 million brick and mortar, DTC eCommerce and omnichannel retailer: 25+ apparel, accessory, shoe and fragrance brands:
Men’s Brands: Farah, John Henry, Original Penguin, Perry Ellis, Savane
Sport/Golf Brands: Ben Hogan, Callaway, Grand Slam, Jack Nicklaus, Nike Swim, PGA Tour
Women’s Brands: Jantzen Swimwear, Laundry By Shelli Segal, Peony & Me, Rafaella
Latin Brands: Cubavera, Havanera
Executive Director, Global Cloud Leader
US$43 billion B2B eCommerce marketplace, SaaS subscription provider of cloud services/infrastructure/IoT
SVP, Chief Marketing Officer
Prior to acquisition (NYSE: CI), a VC start-up, DTC & B2B eCommerce, SaaS subscription, Telehealth services provider with 10+ million members
(FKA BeMyDD)
EVP, Chief Marketing and Digital Officer
Angel-funded, DTC & B2B eCommerce, subscription ridesharing service in 76 cities in 31 states
Akamai Technologies (NASDAQ: AKAM)
(FKA Prolexic Technologies)
SVP, Chief Marketing Officer, Prolexic
2011 – 2014
Prolexic was a VC start-up, provider of subscription cloud-based perimeter cybersecurity services prior to acquisition
Tech Data (NYSE: SNX)
VP, Marketing Services &
General Manager, TD Agency
2010 - 2011
US$24 billion IT distributor with US$60+ million ad, event, eCommerce growth marketing, demand generation/customer acquisition agency
Capgemini (CAP: EN Paris)
VP, Global Head, Demand Generation
Paris-based €7.7 billion provider of consulting, technology, eCommerce and outsourcing solutions
Saks Fifth Avenue (NYSE: SKS)
Sales and Marketing Program Associate
Macy's (NYSE: M)
Sales and Marketing Program Associate
Babson College School of Management
Wellesley, MA
Bachelor of Science (With Distinction)
Dean’s List
Majors: Marketing, Management and International Business
Awarded Sohopfungsbeitrag Preis – for the most creative contribution and innovative impact to Babson
Michael E Donner - eCommerce Digital CMO Resume (pdf)
DownloadMichael E. Donner
mdonner@eCommerceDigitalCMO.com - #eCommerceDigitalCMO
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