Expert In Driving eCommerce Growth & Profitability
The role of sales, eCommerce and growth marketing is no longer black and white. It's not just about building a brand or generating demand. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in. It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.
To accomplish this effectively it takes specific expertise based on a proven track record, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.
With a 20-year track record in strategy, operations, eCommerce, digital, sales and growth marketing, my permission-based methodology for digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique eCommerce value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and eCommerce revenue growth.
eCommerce Brand Experience:
Core Competencies:
- Reinvigorate strategy, build tactical sales, demand generation and growth marketing programs
- SEO: keyword research, content/blog optimization, backlinks and analytics set-up
- Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer
- Strategize/recruit/activate programs with coupon/loyalty and content/influencer networks
- Manage sales channels, ad/promotional programs and strategies for Amazon and Jet marketplaces
- Launch digital media, SEM strategy, content marketing and demand generation/customer acquisition across: PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing
- Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)
- Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: NPS, CAC, LTV, ROI & ROAS
- Select and implement marketing technology
- Negotiate, nature and grow strategic partnerships, alliances and channel distribution
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