A Chief Marketing, Digital and eCommerce Executive


Results-driven growth marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in: retail, eCommerce, consumer products and high-tech (enterprise software, cloud, IT consulting, cybersecurity).  Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and engagement  strategies with closed-loop ROI to drive digital transformation and profitable growth.

Download Resume

Expert In Driving eCommerce Growth & Profitability

image4

The role of sales, eCommerce and growth marketing is no longer black and white. It's not just about building a brand or generating demand. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in. It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.

image5

To accomplish this effectively it takes specific expertise based on a proven track record, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.

image6

With a 20-year track record in strategy, operations, eCommerce, digital, sales and growth marketing, my permission-based methodology for digital demand generation and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique eCommerce value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and eCommerce revenue growth.

eCommerce Brand Experience:

image7
image8
image9
image10
image11
image12
image13
image14
image15
image16
image17
image18
image19
image20
image21
image22
image23
image24
image25
image26
image27
image28
image29
image30
image31
image32
image33
image34
image35
image36

Core Competencies:

  • Reinvigorate strategy, build tactical sales, demand generation and growth marketing programs 


  • SEO: keyword research, content/blog optimization, backlinks and analytics set-up 


  • Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with coupon/loyalty and content/influencer networks 


  • Manage sales channels, ad/promotional programs and strategies for Amazon and Jet marketplaces


  • Launch  digital media, SEM strategy, content marketing and demand generation/customer acquisition across: PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook) 


  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: NPS, CAC, LTV, ROI & ROAS


  • Select and implement marketing technology


  • Negotiate, nature and grow strategic partnerships, alliances and channel distribution

image37

Michael_E_Donner_Resume (pdf)

Download