A Chief Marketing, Digital and eCommerce Executive


Results-driven, eCommerce growth marketing and digital executive for B2B and B2C companies – start-up to global – with considerable expertise in: retail, eCommerce, consumer products and high-tech.  Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

Expert in Driving eCommerce Growth Marketing & Profitability

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The role of sales and eCommerce growth marketing is no longer black and white.  It's not just about building a brand or demand generation/customer acquisition. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in.  It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales

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To accomplish this effectively it takes specific eCommerce growth marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do. 

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With a proven 15-year track record in strategy, operations, digital, sales and eCommerce growth marketing, my permission-based methodology for digital demand generation/customer acquisition and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique eCommerce value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and eCommerce revenue growth. 

Ecommerce Brand Experience

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Core Competencies

  • Reinvigorate strategy, build tactical sales, demand generation/customer acquisition and growth marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Select and implement marketing technology


  • Recruit, train, mentor, lead and motivate staff


  • Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks

 

  • Manage sales channels, ad/promotional programs and strategies for Amazon and Jet marketplaces


  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)

 

  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: NPS, CAC, LTV, ROI & ROA 

  

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Expertise Across All Marketing Mediums

Strategy/Branding

Strategy, Branding and Marketing Campaign Development

Digital/Demand Generation

Demand Generation Planning

Media/Influencers

Social Media and PR Influencers

Michael E Donner - eCommerce Digital CMO Resume (pdf)

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