Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542 7930

  • Home
  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Subscription: Thrivelab
  • CX: SocialSurvey
  • Healthcare & IoT: Zyter
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  • Resume
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    • Home
    • Strategy/Branding
    • Digital/Demand Generation
    • Media/Influencers
    • Subscription: Thrivelab
    • CX: SocialSurvey
    • Healthcare & IoT: Zyter
    • Awards
    • Validations
    • Resume

Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542 7930

  • Home
  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Subscription: Thrivelab
  • CX: SocialSurvey
  • Healthcare & IoT: Zyter
  • Awards
  • Validations
  • Resume
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A Chief Marketing, Digital and eCommerce Executive #eCommerceDigitalCMO


Results-driven, eCommerce growth marketing and digital executive for B2B and B2C companies – start-up to global – with considerable expertise in: retail, eCommerce, consumer products and high-tech.  Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.

Download Resume

Expert in Driving eCommerce Growth Marketing & Profitability

The role of sales and eCommerce growth marketing is no longer black and white.  It's not just about building a brand or demand generation/customer acquisition. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in.  It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.

To accomplish this effectively it takes specific eCommerce growth marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do. 

With a proven 18-year track record in strategy, operations, digital, sales and eCommerce growth marketing, my permission-based methodology for digital demand generation/customer acquisition and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique eCommerce value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and eCommerce revenue growth. 

eCommerce Brand Experience

Core Competencies

  • Reinvigorate strategy, build tactical sales, demand generation/customer acquisition, customer experience and growth marketing initiatives


  • Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications


  • Select and implement marketing technology


  • Recruit, train, mentor, lead and motivate staff


  • Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer


  • Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks

 

  • Manage sales channels, ad/promotional programs and strategies for Amazon and Walmart marketplaces


  • Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up


  • Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing


  • Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)

 

  • Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics:  AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU   

  

Expertise Across All Marketing Mediums

Strategy/Branding

Digital/Demand Generation

Digital/Demand Generation

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Digital/Demand Generation

Digital/Demand Generation

Digital/Demand Generation

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Social Media and PR Influencers

Media/Influencers

Digital/Demand Generation

Media/Influencers

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View Awards
Read Validations
View Resume

Growth Marketing/Customer Acquisition Examples

    Michael E Donner - eCommerce Digital CMO Resume (pdf)

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    • Home
    • Strategy/Branding
    • Digital/Demand Generation
    • Media/Influencers
    • Subscription: Thrivelab
    • CX: SocialSurvey
    • Healthcare & IoT: Zyter
    • Awards
    • Validations
    • Resume

    Michael E. Donner

    mdonner@eCommerceDigitalCMO.com - #eCommerceDigitalCMO

    +1 (561) 542 7930

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