Expert in Branding and Performance-Based Marketing
The role of sales, data-driven eCommerce and performance-based growth marketing is no longer black and white. It's not just about building a brand or demand generation/customer acquisition. These days, if you want to stay competitive and relevant, it's also about doing more with less while maintaining profitability, increasing customer acquisition/engagement and expanding utilization. That's where I come in. It means consistently engaging the right audience with relevant and targeted offers, which create unparalleled customer experiences as well as convert into solid and consistent sales.
To accomplish this effectively it takes full-stack eCommerce growth marketing expertise, and a can do, roll-up-your-sleeves attitude. That's what I have, and that's exactly what I do.
With a proven 20-year track record in strategy, operations, digital, sales and performance-based eCommerce growth marketing, my permission-based methodology for data-driven digital demand generation/customer acquisition and engagement marketing has enabled the following start-ups and established corporations to gain competitive advantages and articulate unique eCommerce value propositions which have resulted in sustainable profits, double-digit market share, increased average order value and eCommerce revenue growth.
eCommerce Brand Experience
Core Competencies
- Reinvigorate strategy, build tactical sales, data-driven demand generation/customer acquisition, customer experience and performance-based growth marketing initiatives
- Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications
- Select and implement marketing technology
- Recruit, train, mentor, lead and motivate staff
- Develop daily sales, merchandising, promotional pricing strategy and tactics aligned to target buyer
- Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks
- Manage sales channels, ad/promotional programs and strategies for Amazon and Walmart marketplaces
- Maximize SEO: keyword research, content/blog optimization, backlinks and analytics set-up
- Launch data-driven digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing
- Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)
- Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: AOV, CAC, churn, DAU, LTV, MAU, NPS, ROAS, ROI and WAU
