The start-up Company needed a scalable way to break into the enterprise market in oder to successfully capture lucrative deals against more established market leaders.
The Company launched a personalized, targeted yet compelling account-based marketing and integrated demand generation campaign, designed to quickly get past the gatekeeper, and begin a meaningful dialogue with the CMO/CDO decision maker. Unlike competitors, who were using “spray and pray” generic campaigns, this campaign consisted of performing a comprehensive online reputation audit that ranked the prospect in comparison to three of their main peers/competitions to showcase their Google presence and reputation across six categories. Tactics included targeted digital and social ads; personalized dimensional and postcard direct response; HTML mailers; LinkedIn messaging; Vidyard’s; inside sales multi-touch follow-up as well as personalized drip campaigns.
With the sudden outbreak of COVID-19, the Company needed to quickly replace physical events with an online medium to generate leads.
The Company launched a series of webinars to educate prospects on why now, more than ever, is the time to invest in building their online presence and reputation so that they will be in position to win locally when business returns to "normal". To draw prospect attendance, the company implemented an aggressive demand generation campaign consisting of organic and paid social, digital direct response mailers and website banners.
Google dominates search. It’s where 90% of your prospects are likely going to gather information about your business.
But It takes more than a basic SEO strategy to get found and be chosen.
SocialSurvey ranked America’s top mortgage companies and loan officers for customer satisfaction in 2019.
Competition was fierce with more than one million reviews of 30,000 individual loan officers from over 200 companies being scored.
The Customer Experience (CX) category is evolving. No more relying on siloed, disconnected technologies—now is the time to design an integrated CX 2.0 strategy for your business.
Before New American Funding (NAF) started working with SocialSurvey its 1,000+ loan officers had fewer than 4,000 reviews across websites like Google, Zillow, LendingTree and Better Business Bureau. With fewer than 500 Google reviews for nearly 180 locations, it was missing out on many opportunities.
Like other claims adjustment firms, Syndicate’s services traditionally have been viewed as a commodity by carriers. However, Syndicate believed they could differentiate their company based on the high levels of customer satisfaction its adjusters provided. This required gathering quantifiable customer experience data through surveys.
Discover the facts and figures that show the good, the bad, and the ugly associated with online reviews.
Learn how companies and consumers view CX and the impact it can have.
Learn how to dominate local search results by focusing on five aspects of your public business profile.
Michael E. Donner
mdonner@eCommerceDigitalCMO.com - #eCommerceDigitalCMO
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