Chief Marketing Officer | Digital Transformation Leader | Growth Architect
Chief Marketing Officer | Digital Transformation Leader | Growth Architect
What I Bring to the Table
Visionary Leadership with Tactical Precision
- I thrive at the intersection of creativity and data, crafting strategies that seamlessly align with business objectives. From setting a bold vision to executing the details, I’m a hands-on leader who drives results at every level.
Transformative Growth
- With a diverse track record across retail, eCommerce, and subscription-based brands, I’ve proven that the right strategy can propel any business to new heights. Whether you’re a multinational or a niche brand, I know how to accelerate growth. growth.
Data-Driven Storytelling
- Marketing isn’t just about creativity—it’s about connection. By blending analytics with compelling narratives, I ensure every message resonates with the right audience and drives conversions. This approach fuels sustained growth across both traditional and emerging platforms.
Omnichannel Expertise
- From SEO and paid media to content strategy and social engagement, I manage and optimize the full spectrum of digital channels. My ability to cut through the clutter, maintain consistent messaging, and nurture relationships at every touchpoint drives customer engagement and loyalty.
eCommerce Brand Experience
What I Do: Building Brand Success From the Inside Out
In a digital-first world, a CMO’s role goes beyond campaigns. I deliver comprehensive strategies that enhance every aspect of a brand’s presence—from initial acquisition to long-term retention. Here’s how I make that vision a reality:
Transformational Growth & Performance Strategy
- A strategy without results is just talk. I specialize in turning big ideas into data-driven strategies that fuel growth and profitability. Through customer acquisition, demand generation, and sustainable tactics, I ensure brands grow with purpose.
Optimized Amazon & Walmart Marketplace Presence
- In a competitive eCommerce space, maximizing visibility on Amazon and Walmart is essential. I drive discoverability, optimize listings, and capture demand to convert marketplace traffic into loyal customers.
Product Marketing from Concept to Market
- Taking a product from idea to market success requires more than just a launch—it demands a strategy that resonates. I oversee every stage of product marketing, ensuring your product is seen and sought after by the right customers.
Branding, PR & Experiential Marketing
- Strong brands create lasting impressions beyond logos. I design branding, PR, and experiential campaigns that make brands unforgettable, turning them into conversation starters and trusted touchpoints.
Compelling Content Creation
- Through storytelling, video, and content development, I create content that resonates and converts. I ensure your brand message connects authentically, driving traffic, sales, and lasting authority.
Precision-Driven Digital Campaigns
- In digital advertising, results matter. From PPC to social media, every campaign I design is purpose-built to drive traffic, convert leads, and fuel sustainable growth.
Demand Capture & Reactivation Campaigns
- Capturing demand is just the start. I maximize demand capture and reactivation through video, social media, display, and shopping campaigns, continuously engaging prospects to build a pipeline of loyal customers.
Sales, Merchandising & Buyer-Aligned Strategies
- Sales isn’t one-size-fits-all. I create tailored strategies aligned with your buyer’s journey, focusing on engagement, loyalty, and repeat business to drive sustained growth.
Strategic Partnerships & Channel Optimization
- Effective partnerships amplify reach and fuel growth. I build strategic partnerships, influencer and affiliate networks, and loyalty programs that strengthen brand presence, earning trust and driving performance at scale.
Advanced SEO & Content Optimization
- Standing out online is key. I use advanced SEO tactics and content strategies to improve rankings, boost visibility, and enhance audience engagement, putting your brand in front of those actively searching for it.
Comprehensive Analytics, Attribution & KPI Tracking
- If it can’t be measured, it can’t be optimized. I build analytics frameworks to track metrics like AOV, churn rate, DAU, MAU, and sales trends on daily, weekly, monthly, and yearly timelines. By analyzing CAC, ROAS, and customer lifetime value, I keep tactics aligned with business goals, refining strategies for enhanced performance and sustainable growth.
Marketing Technology Selection & Implementation
- To drive effective strategies, you need the right tools. I integrate cutting-edge AI and marketing technologies to streamline processes and drive meaningful impact.
Empowering Team Leadership & Development
- True success comes from empowered teams. I foster collaborative, high-performance environments through mentorship, innovation, and accountability, inspiring teams to push boundaries and deliver exceptional results.
Expertise Across All Marketing Mediums
Ready to Transform Your Brand with a Proven CMO?
Let’s discuss how I can bring visionary strategy and hands-on execution to your brand. I’m not just talk—I have a proven track record of delivering real, measurable results, as you can see on my website. With a unique blend of strategic insight and tactical expertise, I don’t just oversee growth—I drive it. I’ll craft a strategy that builds brand loyalty, delivers impactful outcomes, and ensures long-term success—and then I’ll make it happen.
If you're ready for a no-nonsense, results-driven CMO who will elevate your marketing from ordinary to extraordinary, let’s connect. I’m here to turn your goals into milestones and your vision into reality.
Let’s make it happen—contact me today.
Michael E. Donner
+1 (561) 542 7930
#eCommerceDigitalCMO