Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542 7930

  • Home
  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Portfolio: SocialSurvey
  • Portfolio: Zyter
  • Awards
  • Validations
  • Resume
    • Home
    • Strategy/Branding
    • Digital/Demand Generation
    • Media/Influencers
    • Portfolio: SocialSurvey
    • Portfolio: Zyter
    • Awards
    • Validations
    • Resume

Michael E. Donner

Michael E. DonnerMichael E. DonnerMichael E. Donner

+1 (561) 542 7930

  • Home
  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Portfolio: SocialSurvey
  • Portfolio: Zyter
  • Awards
  • Validations
  • Resume

ZYTER: TELEHEALTH, COVID-19 & IOT/SMART TECHNOLOGY PRODUCTS

Award WINNing Campaigns

ESTABLISHING BRAND LEGITIMACY THROUGH PR

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Business Challenge: 

The Company was virtually unknown and needed a cost effective way to secure third-party industry validation to legitimize its technology claims and create demand for its new product offerings. 


The Solution: 

Without a budget to support a PR agency, the Company launched an in-house media, analyst relations and awards outreach program to generate traction. The program included developing a media kit, case studies, data sheets, building a media database, engaging media/analysts, issuing press releases, entering awards applications and embarking on quarterly new product launch tours/briefings. Results included an NPR syndicated interview with more than 175 placements; winning 57 international product, service and marketing awards; placements of customer case studies; product announcements; and significant social media traction.  It should be noted that Zyter did not pay any fees to enter any of the global award competitions. 

Telehealth Product Suite Launch

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Business Challenge:

The COVID-19 outbreak transformed healthcare delivery by requiring all healthcare providers to offer robust Telehealth capabilities.  To take advantage of this new market demand, the start-up needed a way to expand and reposition its core platform offerings to grow sales and profitability.


The Solution:

The Company quickly productized a suite of Telehealth offerings and launched an integrated multi-channel content, branding and demand generation campaign to drive awareness, qualified website traffic and sales conversions.  The campaign included: SEO optimized website, press releases, analyst relations, media briefings, social media, direct response, case studies, sales enablement, videos, blogs and collateral.  

COVID-19 Suite Launch

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Business Challenge:

As businesses started to reopen during the COVID-19 outbreak, they began looking for tools and technology to reassure employees, customers/clients and partners that it was safe to return to work and do business together.   This created an immediate market opportunity for COVID-19 screening, detection and tracking technology.  To take advantage of this, the start-up needed to retool its product and service offerings practically overnight and launch an awareness campaign to generate visibility for its new suite of products.


The Solution:

The Company launched a new SEO optimized website, from scratch, with new product and service offerings within three weeks.  To drive qualified web traffic and sales conversions, tactics included a series of integrated campaigns consisting of press releases, analyst relations, media briefings, social media, case studies, sales enablement, blogs, collateral and videos.  

QUALCOMM PARTNERSHIP AND IOT PRODUCT LAUNCH

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Business Challenge:

The start-up needed a way to better position itself against larger competitors who were more established IoT solution providers in order to win lucrative global contracts.

The Solution:

By levering a strategic partnership with Qualcomm to establish buzz and credibility, the Company launched an integrated multi-channel content, branding and demand generation campaign to drive qualified website traffic and sales conversions.  The campaign included: SEO optimized website, virtual events, keynote at Qualcomm Smart Cities Accelerate 2020 conference, press releases, analyst relations, media briefings, social media, direct response, case studies, sales enablement, videos, blogs and collateral.

Vertical IOT / SMART TECHNOLOGY LAUNCHes

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Business Challenge:

The start-up needed a way to expand its core platform offerings to capture market share, grow sales and profitability.


The Solution:

The Company strategically targeted the fastest growing vertical markets and launched integrated multi-channel  content, branding and demand generation campaigns to drive qualified website traffic and sales conversions.  The vertical campaigns included: SEO optimized website, press releases, analyst relations, media briefings, social media, direct response, case studies, sales enablement, blogs and collateral.

PROVIDER PRACTICE (RPM/TeleHealth) PRODUCT LAUNCH

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Business Challenge:

One of the fastest growing segments in healthcare IT is the provider practice market which is transforming and rapidly adopting digital health technology to boost patient care and increase ancillary revenue.  To take advantage of this new market demand, the start-up needed a way to expand and reposition its core platform offerings to grow sales and profitability.

The Solution:

The Company quickly productized a remote patient monitoring (RPM) and Telehealth offering and launched an integrated multi-channel content, branding and demand generation campaign to drive awareness, qualified website traffic and sales conversions.  The campaign included: SEO optimized website, press releases, analyst relations, media briefings, social media, direct response, videos, blogs, contributed articles, case studies, sales enablement and collateral. 

CHANNEL PARTNERSHIP: VERIZON & ZYTER GO-TO-MARKET LAUNCH

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Business Challenge:

Due to COVID19 all stadiums, events and entertainment venues were shuttered to help reduce the spread of the virus.  In order to reopen, these event venues needed a solution that followed CDC and local health guidelines. As a result, they then could protect their employees and fans while continuing to operate during the pandemic.    

The Solution:

Stadium operators looked for an automated solution that could quickly and accurately screen individuals as they entered the venue for elevated temperatures, as this was a common early symptom of COVID19.  If detected to have a fever, they would be able to identify and then divert the individual to a separate area for additional screening while avoiding a bottle-neck and back-up for others entering the venue.


To generate more visibility for this unique joint technology and connectivity offering, an integrated marketing campaign was launched, which included a press release, website content, social media, videos, case studies, sales enablement and collateral.

Zyter Videos

Zyter Digital Health Platform

The secure Zyter Digital Health Platform is the foundation for smart applications that enable more efficient provider-to-provider collaboration in-hospital, as well as extend telehealth and remote patient monitoring services outside of traditional care venues. Zyter drives the future of digital health by offering a wide selection of modular components which can integrate with existing systems and clinical workflows or work independently to deliver the right care, at the right time, at the right place.

A Safer, More Immersive Fan Experience with Zyter & Verizon

Two Zyter solutions – ThermalAlert™ and Smart Events™ – take advantage of Verizon’s ultra-low latency 5G and MEC (Multi-Access Edge Computing) network. See how we are working together to make live sports and entertainment safer during COVID-19 while delivering a smarter, more immersive fan experience.

The Venue of the Future is Ready Today

Verizon and Zyter Case Study:  


NFL Miami Dolphins Stadium in Miami Gardens, Florida

Michael E Donner - eCommerce Digital CMO Resume (pdf)

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  • Strategy/Branding
  • Digital/Demand Generation
  • Media/Influencers
  • Portfolio: SocialSurvey
  • Portfolio: Zyter
  • Awards
  • Validations
  • Resume

Michael E. Donner

mdonner@eCommerceDigitalCMO.com - #eCommerceDigitalCMO

+1 (561) 542 7930

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